A Vietnamese filmmaker contemplates ways to surpass new regulations that prohibit scenes of smoking cigarettes. Meanwhile, his best friend tries to quit smoking. A tale of tender brotherhood against baffling ironies of life that keep those cigs burning.
A photo animation of a woman standing in a cube. Through the windows of the cube, we see an aquarelle dune landscape. To the music of the pop song Time Takes a Cigarette, the woman smokes a cigarette as the camera makes a 360° rotation.
Commercials have come a long way since this 1933 cigarette advertisement. Before smoking's health risks became apparent, civilized people could sit in peace and watch dancers made of smoke.