Giggi is a city boy convinced that "in life you must always hit first". And, good or bad, he gains a certain popularity between beatings, dates and blows taken.
In love with the beautiful Anna, Nino follows her on vacation to Taormina and, to impress her, pretends to stay in a luxurious hotel. The misunderstandings follow each other. Neapolitan scenary, revised in a comic-seaside key, to the extent of the symbolic face of the genus Nino D'Ange.