23 years in the making, “Pereio, Eu Te Odeio!” is a documentary on legendary Brazilian actor Paulo Cesar Pereio, an irreverent and controversial artist and public figure, as told by the testimonies of friends, family, and society members who hate him.
Based on a short story by Aldir Blanc. After a difficult pregnancy, Oséias makes a promise to put her daughter to parade for three years in a carnival block dressed as a saint. Soon the girl gains a reputation as a miracle worker.
A cigarette factory decides to launch a new brand of cigarettes on the market, the Relax 3000. A team of publicists takes action. Thousands of dollars involved, thousands of meetings, thousands of scoldings and a smell of shit in the air.
