Salih is a mechanic and the son of a respected barber named Ali. A woman named Tina arrives at Cholera Street, where she takes up residence and works as a prostitute.
Ferit who works as a reporter on a newspaper, makes fake news about the olive oil king Hulusi. One day he writes that he adds machine oils to his oils, another day he writes that his daughter Alev hangs up with men and prints her photos. Actually the married man seen in the photos is Alev's cousin.
A frigid young housewife cannot reconcile her sado-masochistic imagination with her daily life with her submissive husband. While he is at work, she starts working in the afternoons at a local, first-class brothel.