SFD is not just a saying. It’s a movement. An ideology. An approach. A choice made deliberately to dedicate one’s life to snowboarding’s counter-culture philosophy. Last winter, SNOWBOARDER Magazine hand-picked sixteen riders whom we believed to encompass this philosophy and sent them around...
The Mad Ones is a a web-based video project by Liam Gallagher. Inspired by the Beat Generation and specifically the writings of Jack Kerouac, The Mad Ones followed the freaks, all winter long. This is a movie about snowboarding and some Beatniks.